A Business Development plan writing on MBA

A Business development plan for Organic cookies Company

Chapter One

Introduction of Business

1.1 Back ground of the Cookies Company:

Neplease market is experiencing one of the most extraordinary period in a history. It is shifting towards the era of fast food. The increasing population, imitation of western culture, more women joining the workforce and more families relying on two incomes are changing the eating and spending habits of Neplease people and thereby the demand of fast food. Most of those increasing demands are fulfilled by imported goods from India and other countries. The changes that occur in Neplease consumer and so on market has led me to open up this business as there is growing need for such a Cookies Company.

Kerry Cookies is a cookies company that will be located in Lekhnath, Kaski. This company will be established as a Partnership Company. Kerry Cookies Company will produce varieties of cookies like basic vanilla spritz, almond spritz, double lemon, icing, deviled eggs, zesty herbed cheese sperad, baked stuffed potatoes, cheese straws, peanuts, coconuts, mini ice cream sandwiches. Old fashioned and healthy cookies will help us to make a strong stand in this strong competitive market. Organic raw materials will be used to ensure the healthiness of our cookies. Apart from this it will also provide an online shopping service. For online purchase customer can simply visit the company site. We will also provide home delivery services in Pokhara and Lekhnath municipality for purchases of more than thousand rupees and in other location of Nepal for purchases of more than ten thousand rupees.

The target customer for this business is a person from urban and rural area of Nepal who totally loves cookies (i.e. student, housewife, personal or any other).  More importantly, among cookies lovers the company is seeking those who are not the health nuts looking for ‘alternative’ cookies. My vision is for good old fashioned high calorie splurge type cookies. Locating these cookie lovers is no simple task, as it is more of a psychographic characteristic than any sort of easily identifiable demographic.

1.1.1 Vision:

“Our vision is to be a finest cookies company in a market across all geopolitical zones and socioeconomic stratums of the nation by overcoming the customer gap that helps to create value for all our stakeholders and to make a strong stand in front of all other.”

1.1.2 Mission Statement:

“Our mission is to create a stakeholder economy. Our approaches are to set apart our product by offering old fashioned and modern products with the practice of best technologies keeping in focus our customers’ increased health awareness and satisfaction over and above everything else at all times.”

1.1.3 Objectives:

“To make unique, creative, high quality, healthy cookies and provide them locally at a fair price through online and cookies stores.”

1.1.4 Goals:

        i.            Use local and organic raw materials as possible.

      ii.            Frequently throw new cookies to market and find customers' changing taste on cookies.

    iii.            Increase online sales by 8% per year.

    iv.            Increase total sales by 20% per year.

      v.            To gain larger market share within four years.

    vi.            To provide 10% of return to shareholders.

1.1.5 Keys to Success:

        i.            Provide the highest quality product with personal customer service.

      ii.            Competitive pricing.

    iii.            Maintain the uniqueness by putting healthiness at the top.

1.2 The project:

Chiefly, this company - Kerry Cookies will provide a variety of organic and healthy cookies produced in industrial area of metropolitan city Lekhnath. This will be the first organic and privately owned cookies company of our country. It is projected that it will produce totaled of five ton cookies per day. Though it is established in western part of our country the retail outlets will be established in twenty five locations that almost cover all part of our country.  It will use latest cheap technologies developed in China. So the training in operation will be received from company representative in the very beginning days.

1.2.1 Objective of the Project:

        i.            Decrease import of fast food and promote domestic producer of organic raw materials.

      ii.            Increase health awareness among people.

    iii.            Become a first exporter with its uniqueness of old fashioned and healthy cookies.

1.2.2 Strategy of the Project:

 We will follow the low profile strategy. It doesn’t mean that we will not budget for promotion but only that we will budget for those promotion that are economic as well as effective. Consumer always expect quality product at low cost so this strategy will fit in Neplease market. To reduce cost first we consider each and every value chain activities such as logistic, technology, manufacturing and marketing activities. Beside this to reduce unnecessary cost and increase beginning turnover of our cookies, the major market center will be selected and delivered.

1.2.3 Status:

Lekhnath is the place where we can get sufficient raw materials as we required and at we enjoy. This place will give us a benefit of supplier participation or involvement of supplier in value chain. Every target market will be beneficially accessed from this location. Climate is favorable for different types of inventory.

Chapter Two

Production Plan

2.1 The Product:

Kerry Cookies company will offers a broad range of cookies, all from high quality domestic organic raw materials. Kerry cookies will caters to all of its customers by providing each customer cookies product made to suit the customer, down to the smallest detail. It will provide freshly prepared cookies products at all times during business operations.

Initially we are offering basic vanilla spritz, almond spritz, double lemon, deviled eggs, zesty herbed cheese sperad, baked stuffed potatoes, cheese straws, peanuts, coconuts and some other cookies with local taste.

Most of our cookies packaging has consisted of two cookies facing one another in a simple plastic packet. The package is heat-sealed to preserve crispness. Our products will be available from small size to large family size.

2.2 Product Materials:

The ingredients include unbleached organic flour, sweet butter, whole fresh organic eggs, pure  sugar, whole almonds or hazelnuts, Cocoa, Callebaut bittersweet chocolate, anise seeds, fresh lemon peel, aluminum-free baking powder, organic anise oil, vitamin E, salt, vanilla extract, organic butter, peanuts and cow milk etc. They qualify as all organic and natural products with no preservatives, although the addition of vitamin E, which acts as an antioxidant for the butter and nuts, does prolong the shelf life by approximately six months. Almost all raw materials are available in our domestic markets and those which are not available will be imported from cheaper and faster suppliers in abroad.